Qualitative: interviews, focus groups, ethnography, diary studies
Quantitative: surveys, discrete choice, conjoint, segmentation, mystery shops
Jobs-To-Be-Done, Outcome-Driven Innovation
Design thinking, Human-centered design
Survey design, site intercepts
Advanced statistics (SPSS, Stata)
Wireframing, prototyping (Figma, Adobe XD, HTML, CSS)
Product ideation, co-creation, and concept testing
Fluent in Spanish
Lead qualitative research team to identify innovation opportunities for high-profile clients in varied industries (CPG, financial, medical, automotive, streaming, warehousing, etc.). Developed courses and tools for clients.
Develop and test AI-driven tools for automating and checking work
Personally designed and built a community for ODIpro members, including platform selection, site architecture, visual design, custom coding, and copy writing.
Manage the database of research inputs from all past projects.
Produced many firsts for the fast-growing startup: created journey maps, led segmentation study and socialized results, launched secret shopping program, established ongoing ad testing and brand tracking.
Increased product margins and revenue by optimizing product features and discount structures through discrete choice studies.
Optimized central location testing by minimizing data entry and increasing group sizes.
Directed research for the ad agency. Led concurrent, high-profile, projects. Managed project scoping, sampling, data collection, analysis, and reporting for all research.
Guided rebranding of a large music performance group. Consulted on new logos, taglines, organizational values, mission, purpose, and brand promises.
Informed creative strategy for Utah Department of Health initiatives for suicide prevention, substance abuse, and safe driving.
Supervised segmentation and journey mapping for an online university to understand marketing opportunities, motivations for enrolling, the student experience, and student retention.
Led studies, consulted with clients, and managed vendors, panels, and projects.
Repaired strained interdepartmental relationships while coordinating a multi-phase international test pilot for a new youth activity program.
Directed international pilot research for new seminary curriculum. Evaluated implementation fidelity and objectives, and offered data-driven suggestions.
Administered Qualtrics license for 1,500 users. Advised on survey design and methods. Developed systems to oversee research throughout the organization.
Conducted research internationally; led focus groups in Spanish throughout Latin America. Managed local vendors and translators on every continent.
Conducted interviews with strategic public relations contacts such as elected officials, business leaders, directors of national non-profits and think tanks, and academic leaders.
Completed Introduction, Fundamentals, and Associates Courses.
UX design tools, front-end development.
Completed all required coursework; left to pursue full-time applied research career.
Emphasis on research skills, digital communication, political polarization, inequality, and immigration.
Emphasis on research design, statistics, data analysis, and qualitative methodologies.
Harris B. D. and T. L. Goodsell. 2011. "Family Life and Marathon Running: Constraint, Cooperation, and Gender in a Leisure Activity." Journal of Leisure Research 43(1): 80-109.
Harris, B.D., C. V. Morgan and B. G. Gibbs. 2013. "Evidence of Political Moderation over Time: Utah's Immigration Debate Online." New Media & Society 16(8): 1309-1331.
T. L. Goodsell, B. D. Harris, and B. W. Bailey. 2013. "Family Status and Motivations to Run: A Qualitative Study of Marathon Runners." Leisure Sciences 35(4): 337-352.